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About Us

Sign & IMAGE Factory, LLC is a locally owned, independent sign company established in Albuquerque, New Mexico.  We’ve been making signs with love since 1999.

Our skills

Matching your needs with signs that work ( 98% )

Designing proofs & price ( 96% )

Meeting project Deadlines ( 99% )

Having fun ( 100% )

Who we are

Buddies since the 7th grade in Ohio, Rob and Andrew both ended up in Albuquerque in their mid-twenties.  They were looking for better jobs and thought the best option was to create their own.  They came up with a plan, a little bit of money and with the help of Sue as a voice of reason they opened Sign & IMAGE Factory, LLC in June of 1999.

Sign & IMAGE Factory, LLC is Albuquerque.   We are local, creative, hard-working, hot green chile eating, cool fall nights BBQ-ing, fun loving and always interesting.  We’ve made our imprint all over the city with the signs that we’ve made.  We’ve worked on projects with APS, UNM, CNM, animal welfare, locally filmed TV and movie productions, organic groceries, pawn shops, restaurants and of  with Lobo athletics.  From attorneys to student art shows and everything in between – we’ve been involved in a little piece of just about everything Albuquerque.  We’ve made great friends and partnerships with our customers and employees over the years.  We’ve seen them grow up, graduate college, buy their own homes and have kids.  In turn, they have seen the same from us.

We make signs that work, on budget, on time, with love since 1999.

Meet Our Team

Esau Casey


He’s young, reliable and has the best hair out of all of us. He makes signs lightning quick and enjoys skating, art, driving around and gardening.

Rob Watkins


Rob handles design, sales, production and anything else that comes in the door. When he’s not at work he likes to ride bikes, buy bikes, sell bikes, play basketball and run his two daughters around.

Andrew Vance


After 5 years selling billboards and over 24 years making signs he has seen it all.  Outside of the shop he enjoys playing guitar, travelling, cooking and hanging out with his wife and daughter.

John “Geza” Sorrell

Production Manager

He is the LeBron James of the sign shop. A perennial MVP and the go-to guy for everything. Geza makes sure your sign looks perfect every time whether it’s on site or in the shop.  He enjoys grilling, working hard, 3D printing, skating and his family.


Types of Work

Graphics, banners, full color printing, foamcore signs, window & vehicle graphics, magnets

Custom Work

Custom plastic, wood and metal signs


Online proofs and pricing are available


Give us a call or shoot us an e-mail and we’ll come out to give you a free estimate.


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